The smart contest is on for only one more week – take a chance to win 2000 €.
The designs submitted set a high level.
That’s what Nicole Israng, Marketing and Sales Senior Manager for smart, thinks:
“We are very happy about the designs already submitted and are looking forward to the designs yet to come, which will raise the suspense for the final selection. The theme ”future” for example, is a really good starting point for creative designs.”
Most of you do not know me, and I apologize for that. My name is Jana, I am the CEO of Spreadshirt. In the past, besides buying and wearing designs, I have been a background supporter of la Fraise. It is now time to come to the foreground, say a few things, and remain here to listen and speak on-going too.
Let me start with the recent news: Guillaume’s departure. The team — Marie, Claudia, Jared, Kathrin and I — want to thank Guillaume for all that he did in his 2.5 years as the leader of the la Fraise business. Guillaume joined the business within months of the purchase from Patrice. He drove many changes on la Fraise, including expanding the types of designs, recruiting and leading the crew, driving marketing and partnerships, finding special competitions, launching Mademoiselle, and driving the redesign. Spreadshirt, and specifically me, as the CEO of Spreadshirt, supported him and the team in taking these next steps with laFraise. Some of these worked, some did not, and that is expected. We want la Fraise to be dynamic, providing new ideas and opportunities.
As for the negative side presented by Guillaume, there are always two sides to a story, and often many variations in between. The clear point I want to make is that Spreadshirt has and will continue to support la Fraise. We want the community and the business to succeed; we believe in the concept. We wish Guillaume the best and now we take the next step forward.
What is that next step? With the team, we will work to improve your insight into what is happening with the business. Right now, we are working on three key initiatives:
• Recognizing successful designs. On laFraise we have winning designs, but to be a great business that can support itself, we need successful designs — those that sell well. We will start highlighting and awarding designs of the month and designs of the quarter with prizes, both cash and gifts. This project is called Podium, and you will hear more from Marie and Jared about this next week.
• Improving shop conversion. For laFraise to be successful, we need to make sure it is a profitable business. Spreadshirt will reinvest profits back into laFraise, but the core needs to be profitable. We have identified some problems with the shop and are working to define a plan to fix them. Please tell us your suggestions too.
• Opening designer shops. We see many designs that are winners, but don’t win the competition. Using Spreadshirt’s technology, we can use print on demand for those designs. They will have limitations as compared to laFraise limited edition, winning designs. We will be telling you more about this project over the next two months.
In addition to this, we will also be asking you for feedback — the good, the bad, the ugly, and the inspirational. Expect to see more posts where we are asking you more specific questions to help guide us in the direction of laFraise.
Also, I will be posting regularly to update you on what is going on. If you have any questions, you want to ask me, or criticisms you want to give directly, I’m available. You can email me at jeg at spreadshirt dot com. I’m also active on Twitter (@jeggers) and Facebook. Thanks for your support of the team and continued love for la Fraise.
To a strong and healthy strawberry!
Jana
Little late on this news as I was too busy ordering mine.
But 123Klan’s Megastar & Fellastar vinyl toys series are now available for a limited time.
I grabbed myself Megastar awhile back, I couldn’t resist those fangs.
Either way show your support for the French graffiti crew, 123Klan and buy yourself a Mega or Fellastar.
Ever have an idea that you showed to a “friend” and then that “Friend” totally rips you off and sells the idea as their own?
Now you have a solution!
Check out the FriendDA
The smart contest has been open.
You can submit your design until the 15th February – 15:30.
Please find into the ZIP file attached all elements that I have for you.
Good luck !
Congrats to Mr Wayne and Adouz who win the DUO Contest with:
When the night falls
Print the green version on a black shirt.
If you like girls, slime, snot, bugs, and sex or any one of those things you’ll love Jason Levesque’s work.
I’ve actually been watching him on DeviantArt for years now, not sure why I decided just now to feature him.
Checkout Stuntkid.
We’ve got an energetic, new challenge for you this week. Together with smart, we invite you to design a t-shirt presenting your vision of electric mobility.
The smart fortwo electric drive brings the future of urban mobility to the streets and makes emission-free driving possible. It sets new standards with the most innovative lithium-ion technology and intelligent charging management. It is an environmentally-sound and customer-friendly electric car, designed as such in its introduction in 1998. Starting in 2012, the smart fortwo electric drive will be rolling off the production line. The first models will already be on the road this year in selected cities in Germany, Italy, Spain, England, France, Switzerland, as well as in the U.S. and Canada. Emission-free, quiet and easy to handle – does it fit into your future cityscape?
The theme
The smart fortwo electric drive in the city of our future.
Creative Guidelines
Smart stands for fun, sustainability and innovation.
Let these values inspire you to create a t-shirt that puts the smart electric drive in the city of the future.
There are no creative restrictions. You can graphically integrate a smart into your design, if you choose – if so, it should be based upon the appearance of a typical smart.
You can find more information at www.smart.com.
Submissions
From 01 to 15.02.2010 – 15:30
+ one week for the end of the votes
The winner
The winning designer for this contest will receive €2,000 and the design will be printed on 500 shirts.
They will then be available during various smart events in 2010 in Berlin, Madrid, Paris, Zurich, Rome, as well as other cities.
