Having worked for media and marketing companies & advertising agencies for quite a few years now I see myself as consumer that can’t be suckered into drooling over many products on this planet. Being in the production end of advertising makes one pretty aware of all the tricks in the book that are used to convince the consumer of the superiority of a certain product. Actually I’m often pissed off when I see marketing and advertising done in a way that goes darn near of being illegal – the companies (in general) seem to be pretty comfortable making all kinds of promises about their stuff and how it’s going to change the lives of people for good. One of these companies is Apple Computers.

So, I suppose now you’re expecting a long essay about how I hate their way of marketing and how I don’t think their products are that brilliant? Wrong. I have no idea how they’ve done this to me but even as a PC owner I’m totally in love with Macs. I want one so bad I’ve almost literally got tears in the corners of my eyes and when I see a Mac my mouth starts running just like when I see a huge juicy steak and a pint of nice cold beer.

Week after week I find myself checking out the Apple Store for the price of a 24” iMac with all the goodies. Week after week I check out the photos and drool. Week after week my urge to buy one becomes stronger and stronger. It’s becoming unbearable and impossible to resist. I mean, look at the machine. It’s a piece of art, not a computer and yet it packs so much power that all my troubles with editing photos and designing stuff should be washed away. Naturally it wouldn’t make me a better designer but it would just improve the quality of my work so much and cut down the time it takes me to do it. All this and less cables.

If only I could afford one. At ~3000€ it’s probably a good idea to stick to having a steak and a beer for now. But shit, hit me in the head with a rotten apple if I haven’t bought myself one before the end of the year.