We have some new announcements regarding the New Improved Mademoiselle line; 2 new releases and some details on the line itself.

The new Mademoiselle line was designed in cooperation with the AMD
(Akademie Mode Design, Düsseldorf).

Four groups of students from the 4th semster worked a whole the semester on the new line and developed new cuts and prints as well as target group analysis and many other things for laFraise Mademoiselle. After they presented everything we chose one group as the winner.

We chose 4 shirts out of the winning collection that were finally produced and then some of our best designers (Beyond the chuch, Casajordi, Playmoo, Theoze) redesigned the prints/designs from the students. This keeps up with the variance in style you’ve come to expect from laFraise.

The new Mademoiselle collection is supposed to be more sensual and feminine to make our female customers more happy… something fresh for the laFraise girls.

With new shirt cuts we hope to inspire the laFraise desigers to design a new line with some fresh and feminine designs. (For the new line we also developed nice necklabels and hangtags as well as washinglabels.)

Now onto the first 2 releases:

First up is a design from Beyond the Chuch called: La fille de l’Océan on the newly designed slim fit shirt with a deep feminine V-neck and cute puffed sleeves.

Second is a design from Casajordi called: Dragonflies on the new short A-line dress that can be worn with tights as a dress or also with jeans as a long shirt. It has 3/4 arms a deep feminine neckline
and is gathered in the back.

We’ll have 2 new designs for you next week!